OteroQA
Servicio · User experience

Software usability testing

We watch real users using your product to discover where they get stuck, hesitate or leave. We turn that friction into concrete experience improvements, before it costs you customers.

01 / The service

What is usability testing?

Software usability testing evaluates how easy and intuitive your product is for the people who use it. Instead of assuming, we watch real users completing specific tasks and measure where they hesitate, make mistakes or give up.

We combine moderated and unmoderated tests, heatmaps, session recordings and eye-tracking to see your interface and navigation through your user's eyes. The goal: remove the friction that keeps someone from completing what they came to do.

02 / Why it matters

Why usability is your best investment

Every friction point is a user who leaves and doesn't come back. Usability problems are rarely visible from the inside: whoever designed the flow already knows where to tap. Testing with real people reveals the invisible snags and, almost always, they're fixed with small, cheap changes.

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problems found with 5 users
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real users per round
0h
report with prioritized findings

According to Nielsen Norman Group usability research, testing with just 5 real users uncovers around 85% of usability problems. That's why we work in rounds of 5 participants and deliver the report with prioritized findings within 24 hours.

03 / Benefits

What you gain by testing with real users

Before

Without usability testing

You design for yourself, not your user
Drop-offs you can't explain
Opinion debates with no data
Expensive, blind redesigns
With OteroQA4/4

What you gain by testing with users

You see where they really get stuck

Recordings, heatmaps and eye-tracking show the exact point where the user hesitates or gives up.

Decisions from data, not opinions

You swap 'I like it' for evidence of real behavior. Opinion debates are over.

Cheap, high-impact improvements

Most friction is fixed with small tweaks. We prioritize by impact and effort.

More conversion and retention

A clearer flow converts better, improves user satisfaction and makes people come back. Usability is business.

04 / How we work

Our process, step by step

oteroqa · usability study
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01

Goals and tasks definition

running

We agree on what we want to learn and design the key tasks the participants will perform.

02

Participant recruitment

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We select users who represent your real audience, not just anyone.

03

Running the sessions

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We watch users complete the tasks, moderated or unmoderated, logging hesitations, errors and comments.

04

Findings and friction analysis

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We cross heatmaps, recordings and gaze paths to locate each snag and its severity.

05

Report and recommendations

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We deliver the prioritized problems and concrete improvement proposals, ready to design.

running pipeline…running
05 / Why choose us

UX measured with real users, not opinions

We're a QA and UX team that evaluates your product with real people and explains, in your language, what's failing and how to fix it. We combine method (tasks, metrics, heatmaps) with design judgment so each finding becomes an actionable improvement.

ISTQB® certifiedModerated & remote testingHeatmaps · eye-trackingES / EN support
06 / What's included

What the service includes

Moderated and remote usability testing
Heatmaps and session recordings
Eye-tracking
Task analysis and success rate
Findings prioritized by impact
Actionable improvement recommendations
07 / How to decide

Moderated vs. unmoderated testing: which to choose

Both watch real users, but they answer different questions. Moderated digs into the why; unmoderated wins on scale and speed.

Moderated testingUnmoderated testing
How it worksA facilitator guides the session live and asks questionsThe user completes the tasks alone; the session is recorded
Best forUnderstanding the why, complex flows, prototypesValidating at scale, measuring success rates and times
DepthHigh: you can follow up in the momentMedium: you see what happens, not always why
Speed and volumeFewer sessions, scheduled one by oneMany sessions in parallel, no scheduling

To discover new problems and understand their cause, start moderated with a few users. To confirm at scale that a flow works and measure success rates, use unmoderated. Often the best move is to combine them: moderated to explore, unmoderated to validate.

08 / Frequently asked questions

Frequently asked questions

Around 5 per round is enough to catch about 85% of usability problems, per Nielsen Norman Group research. More users in the same round surface the same findings; it's more efficient to run several small rounds and iterate.

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Let's start

Request a quote for your usability testing

Tell us about your product and which flow worries you. We reply in under 24h, in Spanish or English, with a tailored proposal.